Focal Weddings
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Privacy Policy

Last updated: July 9, 2026

This policy explains what information Focal Weddings collects when you use focalweddings.com, how we use it, and who we share it with. By using the site or submitting an inquiry, you agree to the practices described here.

Information we collect

Information you give us. When you submit an inquiry or contact form, we collect the details you provide — typically your name, email address, phone number, wedding date, location or city, budget, and anything you tell us about your plans.

Information collected automatically. Like most websites, we automatically receive technical data when you visit, including your IP address, device and browser type, pages viewed, referring site, and the marketing parameters (such as UTM tags) on the links you arrive through. Some of this is collected via cookies and similar technologies.

How we use your information

  • To respond to your inquiry and match you with photographers.
  • To understand where our leads come from and how our pages perform, so we can improve the site.
  • To measure and optimize our advertising.
  • To detect misuse and keep the site secure.

Analytics and advertising tools

We use third-party tools that set cookies or receive usage data to help us measure traffic and conversions:

  • Google Analytics 4 — site and conversion analytics.
  • Meta Pixel and Conversions API — advertising measurement, including server-side conversion events.
  • Microsoft Clarity — aggregated session analytics and heatmaps.
  • OpenAI Ads — advertising conversion measurement.

Approximate location from your IP address

To help us understand where an inquiry is coming from — especially for leads that don't arrive through a location-specific page or ad — we may derive an approximate location (such as city and region) from your IP address using a third-party geolocation service (ipwho.is). This location is approximate and is used only to process and qualify your inquiry. We do not use it to precisely track you.

How we share information

We do not sell your personal information. We share it only with service providers who help us operate, in order to deliver the service you asked for:

  • Pipedrive — our CRM, where inquiries are stored and managed by our team.
  • The analytics, advertising, and geolocation providers listed above.
  • Photographers and partners we introduce you to, where relevant to your inquiry.
  • Authorities or others where required by law or to protect our rights.

Your choices

You can control cookies through your browser settings and opt out of many advertising cookies through your device or ad-platform settings. Depending on where you live, you may have the right to access, correct, or delete the personal information we hold about you, or to object to certain processing.

Data retention

We keep inquiry information for as long as needed to provide our service and for legitimate business purposes, then delete or anonymize it. Analytics data is retained according to each provider's settings.